PLASTIC IS A PROBLEM. There’s no denying it. Especially single-use plastic water bottles. According to a recent Guardian article - ‘a million plastic water bottles are bought around the world every minute and the number will jump another 20% by 2021.’ That’s a staggering amount of plastic. It begs the question. Why? Again the Guardian states, “The demand, equivalent to about 20,000 bottles being bought every second, is driven by an apparently insatiable desire for bottled water and the spread of a western, urbanised “on the go” culture to China and the Asia Pacific region.” Sadly only a fraction of these bottles are recycled and most of them end up in landfill. And worse still, they can take up to 1000 years to break down! According to Clean Up Australia, 10 per cent of rubbish found on Clean Up Australia Day was related to bottled water.
photographer unknownPROTECTING OUR OCEANS The extent of the plastic problem was recently highlighted in the BBC’s 2017 ‘Blue Planet 2’. Sir David Attenborough highlighted the plastic problem with a haunting message to viewers… “For years we thought our oceans were so vast that nothing we could do could have an effect but now we know that was wrong. It’s now clear that our actions are having a significant impact on the world’s oceans. Plastic has become an integral part of our daily lives but every year some 8 million tonnes of it ends up in the ocean and there it can be lethal. We are at a unique stage in our history. Never before have we had such an awareness of what we are doing to the planet. And never before have we had the power to do something about that. Surely we have a responsibility to care for our Blue Planet. The future of humanity and indeed all life on earth now depends on us.” (Quote from Sir David Attenborough ‘Blue Planet 2 - 2017’) The series also featured researchers explaining how Albatross ingest plastic bags, food packaging and plastic toothpicks - all of which can be lethal to the birds. Another staggering recent discovery was the 18 tonnes of plastic found on a remote coral atoll, Henderson in the South Pacific. This island has been dubbed, “the most polluted, most remote island in the whole world” Here, even the hermit crabs have resorted to making plastic bottle tops their home! According to recent research by the Ellen MacArthur Foundation, they estimate, “Between 5m and 13m tonnes of plastic leaks into the world’s oceans each year to be ingested by sea birds, fish and other organisms, and by 2050 the ocean will contain more plastic by weight than fish.” Source-https://www.ellenmacarthurfoundation.org/assets/downloads/EllenMacArthurFoundation_TheNewPlasticsEconomy_15-3-16.pdf SO WHAT CAN WE DO TO HELP? A simple solution is to choose to refuse single-use plastic water bottles. We’ve seen the big supermarkets banning the plastic bag. Now it’s time to give up the bottled water habit, and a simple solution and a real way to make a difference is to choose a reusable water bottle or flask and fill it up with filtered water from an inline water filter. You’ll save money, cut down on landfill waste, reduce your eco-footprint and protect the ocean. At Fressko we are always creating delicious fruity detox waters and we appreciate how important it is to use clean, filtered water when doing so. Due to this, Fressko has teamed up with Water Filters Austalia to offer you a 20% discount on their products until the end of August so you can be sure that the water you and your family is drinking, is as clean and fresh as possible. WHY WFA? WFA and Fressko have similar values - high quality products that are built to last. "We’re passionate about delivering a high-quality product. Our commitment to honesty and integrity means we’ve been able to build long-term relationships with our customers and suppliers, because we always do what we say we’ll do and our quality products perform. Our water filters provide our customers with a healthy alternative, save them money and make them feel good. Because not only does WFA filtered water taste, smell and look better…it’s better for our teeth, it’s better for our health…and it’s better for our environment. A SPECIAL OFFER FOR OUR FRESSKO FRIENDS. Water Filter Australia has kindly offered all our Fressko customers 20% OFF their Inline Water Filter systems, dedicated filter taps, hot / cold water filters and vanity water products from now until 31st August, using code Fressko20 We highly recommend checking these guys out so you can be sure that when you sip from your Fressko or other reusable drink bottle you can rest -assured that you are drinking clean, quality water. Its time to DRINK SMARTER. DRINK CLEANER.